Target Audience

Target Audience

Who does the Daily Mail newspaper target as an audience?

The Daily Mail was first published in 1896 and is a right wing newspaper, for those who are 'pro' Brexit and conservatives. The articles are owned by Daily Mail and General Trust. Similarly, those who are middle aged, middle England, traditionally English, interested in celebrity gossip, makeup/fashion etc. majority of readers lean towards women belong the main target audience due to the content. However, it is nearly split by gender.

Who is the target audience for the Guardian?

The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. 52% of Guardian readers are male, and the average reader age is 44. Topics in which they discuss are sophisticated and have lots of body text which enable a reader to interpret and shape their views in the way they want to. The subjects include politics, exhibitions and international news - or human rights, charities, culture or women's issues.