Jungle book essay example

Explain the importance of ownership in the production of films. Refer to the two versions of The Jungle Book to support your answer.

The importance of ownership in the production of films is to illustrate the distribution and exhibition of the film in order to Maximize profits and make the film a leading success. This is known as vertical ownership. For instance, the way in which the producers advertised the earlier Jungle Book in 1967 will differ from the remake in 2016. Distributing the film in 1967 would have taken longer.

As a successful conglomerate, Disney products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly, a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019. As one theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’

 Overall, Disney have access to and almost complete control over a wide range of media outlets which work in different areas of the media, allowing them to gain a maximum level of reach. Some prime examples of this include their acquisition of Lucas film, which essentially gave them complete control over one of the largest film franchises in the world, which is Star Wars. Doing this also allows them to carry out horizontal integration, a lowing different areas of these companies to produce one small part of the whole production process, such as showing advertising during commercial breaks on the ESPN network, or by releasing a complete soundtrack on their record label.

Jungle books production in 1967, was produced with cell animation, by using sheets of plastic with the painted character and settings on them to then make movements and with the different locations of the cells. Whereas in 2016, the jungle book was created with CGI, animating real life images pulled from a blue screen. This therefore creates a real life animation for the viewers to experience.

When Disney release the jungle book in 1967 they, made sure to advertise in with their brand on it as people would see they Disney logo and would expect it to a good film worth watching, they were powerful enough to produce and release it themselves with a budget of $4 million it was a risk to the back then after their last film not being so successful, however this one was making about £175 million. There was other various way of making a success such as advertisement games, theme parks and accessories this would hype the film making sure it is being talked about therefore people would be a success.