Tuesday, February 26, 2019

Radio Evaluation


Evaluation Questions

What was the task you were assigned?
For the practical task we were given, each group had to record an audition tape for Radio 1 Breakfast show - using the BBC Radio 1's format of the show and how the presenters speak. We had to ensure that we were entertaining, informative and educating the audience and the listeners that tune into the show. Things to consider were the following: timings, chats, famous people interviews, music, jingles and the Radio 1 standards that they present in their timed slots throughout the day. As well as then news in 30 seconds and weather. We had to think about how social media is used and try and incorporate the audiences' views on things - by reading out texts or tweets from twitter that people had written to Radio 1.

Who was in your group and what was everyone's role in the task?
In my group there was Zoe, Rob and Sofia. Zoe's role was to edit the recordings, adding selected music tracks - that as a group we decided on. Which songs were relevant at the moment, a song that may be relevant or mentioned on social media a lot or a British one so that the newest songs become more popular and the artists can develop their music if people listen to their songs. Rob was the main presenter who's aim was to be fun and confident (and likable to the audience). He talks about the upcoming events, refers to Valentine's Day (because its relevant), radio show's contact number, competitions, date/time etc. I researched, for reference, the way in which they talk and describe the weather. I was recorded saying the weather during the news section, as well as writing the script. Sofia researched the main stories in the news. She shortened them and recorded herself telling the audience important things that had happened within the last few days.

What fresh ideas did you bring to the programme?
We thought that because it was Valentine's Day around the time that we were given the task, that it would be a good idea to do a radio show on that... Therefore, we tied in the competition and created prizes that meant a lucky couple could go away for a weekend to Paris - known as the 'city of love'. On the other hand, one idea we carried through to the recording was to ask the audience to contact BBC Radio 1 and get people to text in their worst date experiences. This bought in a fun factor and could potentially cheer people up on Valentine's Day if they think that their's wasn't good. We tried to use as many of the group as we could so that the audience listened to different voices - so they weren't listening to the same person the whole time. As well as a variety of tracks...

Who did you interview?
During our radio recording we decided to use people from the public and read out messages and social media posts, as opposed to interviewing famous people. This is due to the fact that it becomes more realistic and interesting if you use normal people. Sometimes there can be mixed opinions on a famous person - as the same with everything. However, we didn't want the listeners to switch off or stop listening, causing numbers to fall.

What tracks did you use and why?
The tracks that we included were the following:
Track 1 - Diamonds by Deno Driz - because it was released in 2018 and is Hip Hop/Rap. Shows variety in genre
Track 2 - Merged by 6ix9ine - the artist was put in prison, however his songs are widely popular with the younger audiences
Track 3 - Going Bad by Drake - Drake is a world wide famous artist and on the UK Hits for weeks at a time. His songs are listened to frequently so the audience would like listening to tracks from his album. It is relevant to the time and what is popular.

What was the running order?
At the beginning of the Radio show, we started off with the news and the current stories. We then followed on with the weather for the day and what it was likely to look like over the weekend. Lastly, the presenter recorded the parts that discussed the upcoming talks, features, competition, social media etc.

Who is your target audience?
The target audience we were aiming the show at were the younger listeners - ranging from around 13-25. This is because these artists are likely to appeal to them. In contrast to older listeners that would rather listen to more classical and jazz music.

How did you relate to/attract your audience?
We used a fun, young presenter to engage the audience to listen to the radio. Then we wanted a lively character to take over as opposed to someone in the older generation who wouldn't be able to capture people's attention. Alongside the choice of the presenter,  included in the recording were tweets read aloud from people of the public. This made it more real life, enabled the presenters a chance to connect to people of the audience - make connections with normal everyday listeners.

How does your product fit in with the BBC/PSB remit?
We used a jingle and the intro to BBC Radio 1 so that the listeners know what channel they are listening to and what sort of themes they will be hearing - upbeat, happy, chatty recordings. On the other hand, we had to ensure that the 3 minute recording was guaranteed to educate, inform and entertain the targeted audience. These are all factors that people would recognize the show as when they listened.

What do you think you could have improved in terms of content?
- In terms of improvement, our group could have involved a celebrity artist or a famous person ringing into the show.
- We could have also used more people within the recording to make it more interesting - for instance, examples of different people listening to the show.
- Change the tone of voice so it sounds more entertaining and easier to listen to.

What was your initial feedback? What did others say about your production?
We had  positive feedback after viewing our Radio 1 recording. However, parts that were missing was due to technological fault. As a result, we will ensure we spend more time on the final copy - finalizing editing and production of the video - to create a realistic and engaging product.

Identify what went well and with hindsight what would you do differently?
- We included the news, weather, relevant dates and references of a competition coming up. Such as Valentine's day, competition prizes
- Variety of topics were discussed. Soft and harder news, stories in the social media as well as references to follow them on social websites.
- I would have included more in the weather section, describing further what the weather would be like across different areas of Britain.


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