Introduction to Minecraft
Minecraft is one of the largest video games in the world,
which enables their players to create and build their sandbox worlds using
their imagination and excitement. The game was designed and created by a
Swedish programmer named Marcus Notch Perrson in the year of 2009. It was then
fully developed by Mojang in 2010, reaching more and more sales at this point.
The creators wanted to produce a game that allowed people to
build a 3D generated world, whilst surviving and exploring the terrains with
online players. It involves action and adventure and has a wide targeted
audience – ranging from all kinds of ages. Therefore, benefiting the Minecraft
business for the reason that their profits will increase because lots of
consumers are showing an interest in the product. It isn’t limited in themes;
meanwhile capturing people’s thoughts and ideas – enabling the game players to
create different worlds every day. This is influenced by the Youtubers that
upload videos and tutorials of worlds and buildings they have made. It is a
method of teaching and giving people more experience with the self-taught game.
Furthermore, Perrson decided that creating and distributing his game would not
be done through advertising or publishing the game to the internet or app
store. He first began making basic terrains with one mode. Following this, came
showing it to his friends to see how well they got on with the video game and
to see what they thought. Positive feedback began to show which gave Perrson the
confidence to improve Minecraft and potentially grow it into something bigger.
A month after creating the simple outlined game, Perrson
started to charge players £8 to download the game. By the end of the first
weekend, 40 copies were sold. As you can imagine, the more feedback he received
and people that purchased the game, the more updates were made, increasing
features along the way. Minecraft is set in infinitely-generated worlds of wide
open landscapes; this includes icy mountains, swampy bays, vast and desolate
deserts.
Reasons for the appeal:
- Multi-platform video game – Minecraft can be
downloaded and bought for numerous devices. Some of these examples include:
PlayStation, Xbox, Windows Phone, Android, Wii, iOS. This benefits Persson
because the more platforms that are available to play the game, the more
customers will purchase the product. Therefore, the game
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