The Big Issue

The Big Issue

Reference to the following in an exam question: 

- DR CAGES

- CLIFT 

- CLAMPS; 

- Locations, costumes, props, makeup, lighting, camera shots, angle, typography, layout, text 

Key Terms:

Circulation - Number of copies that a magazine sells 

Readership - Not just who buys a magazine but the total number of people likely to read it

Mass Audience - Readership, but on a much larger scale 

Niche Audience - Narrow group of readers with a particular interest

Subscription - Where a reader pays for a set of copies of a magazine in advance at lower price and receives them by post 

Intertextuality - texts blending together 

The Big Issue is a niche market company and was an established magazine in 1991. "A hand up not a hand out" to show that they are a helping community that want to make a difference.
The 'INSIDE' label on the front cover is in bold and red to stand out among the cover's images and text - so that it doesn't get lost within the background - provides more information. It helps provide training, secure housing and heath care.

The Big Issue FACTS:
100,000 copies sold per week
2,000 vendors in Britain
Copies made for £1.25 and sold for £2.50
2013, over 5 million poud was made
The paper has inspired 120 other countries to create similar magazines to help the homeless
100 people approach the business each week
4,000 bed spaces in hostels are available
More than 240 people slept rough in the cold weather, a 5% rise since 2012
8000+ people homeless in England

It is the most widely circulated street newspaper
Hybrid Genre (entertainment and social business) .
"Ethical Capitalism" - the right way of doing something, making money

Magazine Key Terms:
Master-head = title of the magazine
Plug = text that 'plugs' a feature that will appear inside
Puff =  a story prominent on the front cover
Cover stars = a 'star' featured on the front cover
Anchorage text = text that anchors the main image and gives content and meaning
Banner = text runs across the lower section
Skyline = text run across the top section

Magazines Advertisement:
Without the advertisement no magazines could survive. No adverts would make the magazine cover price 3 or 4 times greater
Income comes from the advertisement included