Stuart Hall - Representation
Opposition, negotiated and preferred readings
Opposition - When an audience reads a text in the opposite way that the media intended it to.
Negotiated Reading - When an audience is allowed to bring their son experiences alongside the media’s intention (when it is left more for you to decide what you think) different audiences will mean different readings.
Preferred Reading - When an audience reads a text in the way that the media intended it to.
Stereotypes are mostly negatively portrayed by the media.
Hegemonic power - Dominant groups in society controlling those with less power
Stereotypes are mostly negatively portrayed by the media.
Hegemonic power - Dominant groups in society controlling those with less power
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