Representation notes

Representation 

Definitions:

Stereotypes
- media industries use stereotypes
- repeated so we think they are normal or true

Archetypes
- ultimate stereotypes e.g. white stiletto wearing, big busted, brainless blonde bimbos

Counter-type
- challenges tradition stereo-typically associations of groups, people/places

Representation: - the way in which people, events and ideas are presented to the audience
- the media takes something that is already there and represents it to us in the way that they choose. Media is rarely one hundred percent true.
- they are created by producers (anyone who makes a media text) of media texts.
- what they choose to present to us is controlled by gatekeepers.

“Gatekeepers” - any person involved in a media production with the power to make a decision about something the audience are allowed to.

DR CAGES

Disability
Regional identity
Class
Age
Gender
Ethnicity
Sexuality