Newspaper Industries
1. In the Executive Summary on page 2, paragraph 4 the overview identifies that: 'today's aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.' Bullet point why you think this is the case.
I think the reason behind this being the case is that the technology has been advanced and the demand for news has increased digitally. As a result, this is killing the number of hard copies of news articles. Most customers would state that they would rather read articles online as opposed to paper copies of the news - it easier to read and hold a digital device than a newspaper bought on the streets.
I think the reason behind this being the case is that the technology has been advanced and the demand for news has increased digitally. As a result, this is killing the number of hard copies of news articles. Most customers would state that they would rather read articles online as opposed to paper copies of the news - it easier to read and hold a digital device than a newspaper bought on the streets.
2. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners ans advertisers?
The ABC stands for The Audit Bureau of Circulations, which is a non-profit circulation-auditing organisation. It is also a voluntary organisation in India, initiated in 1948 in India.
The ABC stands for The Audit Bureau of Circulations, which is a non-profit circulation-auditing organisation. It is also a voluntary organisation in India, initiated in 1948 in India.
3. On page 10, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counterparts?
Sunday newspapers have traditionally sold more copies as it is suggested that Sunday is a day of relaxation at the end of a week - the day of rest - the day most people don't work. More people are likely to pay for a copy on a Sunday because at the end of the week journalists and publishers would write soft news contrasting to hard news during the week. Lots of people don't like to read hard hitting news because it isn't nice to read negative stories all the time.
4. What are the leading broadsheet, tabloid and mid-market tabloids in term of circulation? What are their daily circulation figures?
The Daily Telegraph is a leading broadsheet, whereas The Sun is the leading tabloid. the Daily Mail is a mid-market newspaper.
The Daily Telegraph is a leading broadsheet, whereas The Sun is the leading tabloid. the Daily Mail is a mid-market newspaper.
5. Think about the Guardian and the Daily Mail - describe their position in the marketplace.
The Daily Mail is shown to be the second most popular newspaper however, most popular mid market. Due to the niche audience, The Guardian is shown to be towards the lower ends of the scale. Whereas, The Daily Mail is a Mid- Market and therefore, has broadsheet and tabloid aspects and has a more broad audience.
6. The Guardian is 'owned by the Scott Trust, a private company whose core purpose is to 'ensure the financial and editorial independence of the Guardian.' How can this be linked with the news values of the newspaper?
The Guardian media group is owned by the Scott Trust, a private company whose core purpose I to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader.
7. In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or app mobile platforms? Why/How?
In terms of digital distribution I think the mosts significant brand identity has to be about online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. For example people on work breaks are predominantly at computers or desk tops- easiest to view; as most works now ban the use of mobile phones with a certain block/ building due to distraction.
8. A lack of 'trust' in newspapers is identified. Why do you think this is?
The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in media report. The UK by far the least trusted 'written press' of any European country.
The Daily Mail is shown to be the second most popular newspaper however, most popular mid market. Due to the niche audience, The Guardian is shown to be towards the lower ends of the scale. Whereas, The Daily Mail is a Mid- Market and therefore, has broadsheet and tabloid aspects and has a more broad audience.
6. The Guardian is 'owned by the Scott Trust, a private company whose core purpose is to 'ensure the financial and editorial independence of the Guardian.' How can this be linked with the news values of the newspaper?
The Guardian media group is owned by the Scott Trust, a private company whose core purpose I to ensure the financial and editorial independence of the Guardian, the papers values are to be honest, fair and bring integrity to the reader.
7. In terms of digital distribution, what do you think has been more important to the brand identity of national newspapers, the online website or app mobile platforms? Why/How?
In terms of digital distribution I think the mosts significant brand identity has to be about online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. For example people on work breaks are predominantly at computers or desk tops- easiest to view; as most works now ban the use of mobile phones with a certain block/ building due to distraction.
8. A lack of 'trust' in newspapers is identified. Why do you think this is?
9. Who is the offline and online regulator of the newspaper industry an how effective do you think they are in 'policing' the industry?
The independent press standards organsisations are the regulators for the most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
10. Look at the following timeline. What's happened to advertising revenues, why are they important? What other ways have the newspapers industries found to survive? examples.
Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on Ad expenditure. Display Ad's in national titles saw revenue growth of 1% year on year in the first quarter of 2018 , putting it at total of £152.6 million for the period. Within tabloids print display advertising grew by 3% year on year.
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