Thursday, November 22, 2018

Cultivated Representation - George Gerbner


Cultivated Representation

George Gerbner - Cultivation theory (or the drip drip effect)

Representations:
- Teenagers = moody, spotty
- Muslims = terrorists, religious
- Gypsies = trampy, fights
- Americans = annoying, fat, loud
- Girls from Essex = fake, orange

❕ The repetition of images, stories etc. begin to shape our beliefs


Who is represented and how is it constructed?
- the person displayed on the front cover is represented as connotations such as a chav or a teenager. This is due to the fact they are wearing a tracksuit, they have covered their face and they are stood in front of a fire that has been created. However, in actual fact these images were Photoshoped together in order to influence and shape people's opinions on the event - through the media.


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