The Story of Minecraft

The Story of Minecraft 

The following two extracts are from the documentary Mojang: The Story of Minecraft which can be found in full on Youtube. Watch the extracts carefully and answer the questions.

A Youtuber’s experience (Interview with Ali-A (additional comments by …) . Time 24.34-33.56:

1) How many subscriptions does Ali-A have for his Youtube channel? 
Ali-A started posting videos on Youtube in 2009. he has over 5 million subscribers.

2) How many years have he been doing this?

3) Why did he start playing Minecraft?
Because he was asked to play Minecraft and make videos for the game, as he previously made YouTube videos for Call of Duty. He then started a survival series and eventually made a second YouTube channel dedicated to the newly introduced Minecraft game.

4) What does he say he is trying to do with his content?
Ali-A explains that YouTube and game playing becomes a daily routine and is a major part of his life. He stated that every morning when he woke up he had to think of something to create that day, something better than he had made the day before. As his subscribers are going to want to see new things. It is constant reinventing.

5) Describe his average working day
Ali-A stated that he wakes up between 12-2pm, sets up the computer, gets ready and by 3-4pm make 3 videos throughout the day. 2 videos on the minecraft channel and 1 video on his call of duty channel. 
1st video by 7pm
2nd video for 10pm
3rd video for 1am

6) Why might we watch Youtubers?
Some people might watch Youtuber's videos because they want to improve their gaming skills or learn what they can do to have more fun when playing. Different players will have be at a variety of levels of practice - some will be more experienced. Viewers like to get new ideas created by well known Youtubers for their own worlds made on their devices.

7) What is Twitch and what is the average time spent on it by a viewer?
Twitch is a live streaming service which allows viewers to watch other people play video games live. The average viewer spends 4 hours doing this.

8) How much do you estimate that Ali-A earns in a year? 
Ali-A earns roughly 2.5 million dollars in a year.

9) How much was Minecraft purchased for?
Minecraft was 2.5 billion when purchased.

10) What are 3 reasons behind Microsoft’s purchase?

a) Money

b) To expand and capability of using different devices

C) It created a new audience to Microsoft

11) How might this affect the game?
This would affect the game in the long term by developing the company, making more money and offering more support for the company and their ideas.

12) What is Minecraft’s biggest asset?
The community is Minecraft's biggest asset for the reason that so many people play the game - so people are able to communicate and connect with people all around the world; as well as building relationships with current friends and the imagination used in the created worlds.

6 reasons why Minecraft is popular?
- Sandbox game 
- Strong community 
- Platform is huge 
- Co-opted by children 
- Not limited by genre 
- Infinite replayability

BBC radio 1 recording

Radio Evaluation

Evaluation Questions

What was the task you were assigned?

For the practical task we were given, each group had to record an audition tape for Radio 1 Breakfast show - using the BBC Radio 1's format of the show and how the presenters speak. We had to ensure that we were entertaining, informative and educating the audience and the listeners that tune into the show. Things to consider were the following: timings, chats, famous people interviews, music, jingles and the Radio 1 standards that they present in their timed slots throughout the day. As well as then news in 30 seconds and weather. We had to think about how social media is used and try and incorporate the audiences' views on things - by reading out texts or tweets from twitter that people had written to Radio 1.

Who was in your group and what was everyone's role in the task?
In my group there was Zoe, Rob and Sofia. Zoe's role was to edit the recordings, adding selected music tracks - that as a group we decided on. Which songs were relevant at the moment, a song that may be relevant or mentioned on social media a lot or a British one so that the newest songs become more popular and the artists can develop their music if people listen to their songs. Rob was the main presenter who's aim was to be fun and confident (and likable to the audience). He talks about the upcoming events, refers to Valentine's Day (because its relevant), radio show's contact number, competitions, date/time etc. I researched, for reference, the way in which they talk and describe the weather. I was recorded saying the weather during the news section, as well as writing the script. Sofia researched the main stories in the news. She shortened them and recorded herself telling the audience important things that had happened within the last few days.

What fresh ideas did you bring to the programme?
We thought that because it was Valentine's Day around the time that we were given the task, that it would be a good idea to do a radio show on that... Therefore, we tied in the competition and created prizes that meant a lucky couple could go away for a weekend to Paris - known as the 'city of love'. On the other hand, one idea we carried through to the recording was to ask the audience to contact BBC Radio 1 and get people to text in their worst date experiences. This bought in a fun factor and could potentially cheer people up on Valentine's Day if they think that their's wasn't good. We tried to use as many of the group as we could so that the audience listened to different voices - so they weren't listening to the same person the whole time. As well as a variety of tracks...

Who did you interview?
During our radio recording we decided to use people from the public and read out messages and social media posts, as opposed to interviewing famous people. This is due to the fact that it becomes more realistic and interesting if you use normal people. Sometimes there can be mixed opinions on a famous person - as the same with everything. However, we didn't want the listeners to switch off or stop listening, causing numbers to fall.

What tracks did you use and why?
The tracks that we included were the following:
Track 1 - Diamonds by Deno Driz - because it was released in 2018 and is Hip Hop/Rap. Shows variety in genre
Track 2 - Merged by 6ix9ine - the artist was put in prison, however his songs are widely popular with the younger audiences
Track 3 - Going Bad by Drake - Drake is a world wide famous artist and on the UK Hits for weeks at a time. His songs are listened to frequently so the audience would like listening to tracks from his album. It is relevant to the time and what is popular.

What was the running order?
At the beginning of the Radio show, we started off with the news and the current stories. We then followed on with the weather for the day and what it was likely to look like over the weekend. Lastly, the presenter recorded the parts that discussed the upcoming talks, features, competition, social media etc.

Who is your target audience?
The target audience we were aiming the show at were the younger listeners - ranging from around 13-25. This is because these artists are likely to appeal to them. In contrast to older listeners that would rather listen to more classical and jazz music.

How did you relate to/attract your audience?
We used a fun, young presenter to engage the audience to listen to the radio. Then we wanted a lively character to take over as opposed to someone in the older generation who wouldn't be able to capture people's attention. Alongside the choice of the presenter,  included in the recording were tweets read aloud from people of the public. This made it more real life, enabled the presenters a chance to connect to people of the audience - make connections with normal everyday listeners.

How does your product fit in with the BBC/PSB remit?
We used a jingle and the intro to BBC Radio 1 so that the listeners know what channel they are listening to and what sort of themes they will be hearing - upbeat, happy, chatty recordings. On the other hand, we had to ensure that the 3 minute recording was guaranteed to educate, inform and entertain the targeted audience. These are all factors that people would recognize the show as when they listened.

What do you think you could have improved in terms of content?
- In terms of improvement, our group could have involved a celebrity artist or a famous person ringing into the show.
- We could have also used more people within the recording to make it more interesting - for instance, examples of different people listening to the show.
- Change the tone of voice so it sounds more entertaining and easier to listen to.

What was your initial feedback? What did others say about your production?
We had  positive feedback after viewing our Radio 1 recording. However, parts that were missing was due to technological fault. As a result, we will ensure we spend more time on the final copy - finalizing editing and production of the video - to create a realistic and engaging product.

Identify what went well and with hindsight what would you do differently?
- We included the news, weather, relevant dates and references of a competition coming up. Such as Valentine's day, competition prizes
- Variety of topics were discussed. Soft and harder news, stories in the social media as well as references to follow them on social websites.
- I would have included more in the weather section, describing further what the weather would be like across different areas of Britain.

Radio 1 test

BBC Radio 1 Test

1. How long has Greg James been presenting The Radio 1 Breakfast show? 

Since taking over Nick Grimshaw, Greg James has been presenting on the Radio 1 Breakfast show for the last 9 months.

2. What is the age range of the target audience that the R1BS aim to attract? 

BBC Radio 1 Breakfast show aims to target an age range between 15-29 years old. 

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM? 

Radio 1 are not allowed to advertise and promote brands or companies whereas Capital involves a lot of advertisement and discusses a variety of products that potential customers could be interested in.

4. List as many ways audiences can access Radio 1 that you can think of
Online 
podcasts 
radio 
iplayer 
TV

5. How can the audience interact with the R1BS?

Listeners can contact Radio 1 Breakfast show through their phone number or through social media; such as Twitter, Instagram, Facebook, subscribed on Snapchat etc. People can enter and sign up for competitions that the Radio 1 create and mention constantly throughout their shows.

6. Which professional body regulates Radio and how might this affect what is broadcast? 
Ofcom - The BBC handle complaints about the content of the Radio show, whilst Ofcom oversee the process.
 
7. How does The R1BS fulfil its remits as a public service broadcaster?

Entertain - through new and exciting games and competitions to enter in order to win incredible prizes (meeting celebrities, visiting a popular location)
Educate and inform - the radio discusses world matters (hard and soft news)

8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

WITH REFERENCE TO R1BS EPISODES give examples:
9. How does the program promote British music?

10. What genres of music were played during your slot? Give some examples.

11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?

12. News items - List the stories and identify which relate to Britain.

13. Quizzes and games - what can you win?

14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?

15. How does it differ from commercial breakfast shows?

16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?

17. How large is the audience for the Radio 1 Breakfast show?

18. Which five audience categories did the BBC Trust use to measure audiences in 2016?

19. Which BBC radio station is most targeted at a mass audience?

20. Which BBC radio station is most aimed at a niche audience with high levels of cultural capital?


Write up your answers into a paragraph to make it easy to revise from in the summer.

Radio 1 Essay

BBC Radio 1 Essay Question

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?

Targeted Audience

BBC Radio 1 show aim to target a range of young listeners, using mixes of music tracks alongside talk shows and audience interaction opportunities. This enables the Radio show to entertain and engage their audience to listen. People want to feel like the radio producers are interested in the overall public and they care about them – hence why a presenter, such as Greg James, will encourage the public to call in and get in contact with the Radio show or to sign up for competitions. The target audience is 15-29 year olds, sometimes targeted at younger teenagers for the songs played; where they could listen in the car, on the way to school (in the morning or after school) etc. One way of targeting this audience is to make prizes that appeal to that age – fun, lively, exciting places or objects to win. However, it is shown that 30% of 35-44 year olds think the radio show is aimed at them. Which affects the breakfast show in a positive way due to the fact that it means the amount of listeners is expanded, as there are a wide range of people that are interested in listening.

Timeline Scheduled Findings

Between the time period 6:30am to 8am that our group listened to, we found that around 60% of the songs played were from artists that weren’t British. It was evident that the Radio 1 Breakfast show had no adverts. This means that there was a forward flow of tracks played, talks with the presenter and communications with the listeners to keep the audience entertained.

We also found that during the early time period schedule, there were upbeat songs, including genres such as Indie, Rap, Dance – this suggests that the radio show want to uplift people, making them happier in the morning – to motivate them for the day ahead. This is how the show targets the right audience because the targeted audience will likely preference one of the genres played. If the Radio breakfast show is positive and entertaining, then BBC are likely to have more listeners as a result; as well as a good reputation for the company.

BBC Radio 1 Website

The BBC Radio 1 website consists of the latest music tracks (a way of listening to them - which are updated frequently). It also includes live music and mixes, such as live lounge, where artists sing covers of other people’s songs; the official chart, Radio 1 playlist, ‘what’s new’, news, sport, weather, iPlayer, sounds etc. This reaches are wider audience, including those that don’t have access to the radio wherever they are at a specific time. For instance, if they are busy or don’t have access to a car or the internet, then they can search the Radio 1 website and listen to the Radio on catch-up.

Podcast - Radio 1 breakfast best bits with Greg James - https://www.bbc.co.uk/programmes/p0703skr The podcast uses interactive aspects such as a chance to ring in and make contact with the radio show to make an appearance or have their phone call played live for the nation. People would enjoy listening to chosen members of the public for the reason that they are normal people, similar to the listeners; this makes it more realistic. The range of audience interaction as well as celebrity interviews providers a mixture, making it more entertaining.

An analysed podcast: “A journey back into fake Britain” - Greg James plays a game by ringing lots of callers and firing random questions, in which they have to respond with the first thing that comes into their head without panicking or thinking too much. The idea is that the person on the end of the phone is under pressure, which makes it more entertaining for the listeners. An example of the sort of questions are: what noise does a koala make? Or a happy butterfly? These questions are unusual which engages the audience because Greg James can be known as a fun, younger guy, friendly, like your best mate - very likeable. His voice is easy to listen to, which makes it entertaining and appealing to listen to.

Social Media

For example: YouTube, Facebook, Instagram, Snapchat, Text, Email etc.

Greg James had been promoted to the Radio presenter for the morning breakfast show. This is due to the fact that Nick Grimshaw's audience figures had dropped whilst he was still the presenter. Radio 1 figured using Greg James in the morning would increase the amount of viewers - which is exactly what happened. He is very popular with the audience and this is consequently shown through his social media…

When researching Greg James’ social media, I had seen that he had posted a screenshot of a BBC news article stating ‘Rajar figures: Greg James boosts Radio 1 breakfast audience by 230,000’. This suggests that people would rather listen to Greg James presenting that when Nick Grimshaw did. He also posts humorous images and tweets across all of his social media. Some posts are duplicated across a few different types of social accounts, such as Instagram and Twitter for example. A reason for this could be if some viewers don't have a certain type of social media due to preferences of how it works or is set out. Social media is used worldwide and is used daily. It is interactive and enables people to like, comment and share their opinions/views, likes and dislikes. Therefore, making people feel a part of something within society.

Greg James’ social media differs from Radio 1’s due to the fact the radio show has to look professional/have a sense of organisation (layout, text, captions), but still ensures that it ‘entertains, informs and educates’. 

radio 1 show presentation

Radio 1 podcast

Timing	Content
8:00 am	News and weather.
8:05 am	Quiz with some riddles and anagrams. Playing a game to guess a secret word. Radio 1 Jam slam as well.
8:07 am	Lady Gaga- Bad Romance
8:10 am	Donae’O Feat Belly- Chalice
8:13 am	Dua Lipa- One Kiss
8:15- 8:20 am	Ad break and talking about future events
8:20 am	Competition to win tickets to the Superbowl 53
8:25 am	Los Unidades & Pharell Williams Feat Jozzy- E-Lo
8:30 am	News

9:00 am	Track Labrynth (Earthquake)
9:04 am	Sting then New Track (Childish Gambino 3005)
9:07 am	Sting and New Track (Gotta Get thru This)
9:10 am	Recap of tracks, audience comments on tracks. (10 minute takeover)
9:12 am	Track (Without Me, Halsey)
9:18 am	Track (Pale Waves, One more Time)
9:20 am	NG introduces again. Brief small talk (latest popular news). Pick and Mix of interview snippets.
9:23 am	Track
9:27 am	Time update. Track (Sigrid Sucker punch)
9:30 am	Casual talk with studio crew.
9:32 am	News update and weather

9;30	Sucker punch-Sigrid
9:33	News- 10 year plan for NHS, request for text opinion
9:36	Actress award, Intoxicated man, Sexual assault clams, Basketball player fearing assassination
9:39	It’s not living by 1957
9:42	God’s Plan by Drake, replying to a text,
9:45	Talks about a TV show, plays theme tune for “Richard and Judi”, talks about Football.
9:48	Party for one by  Carly Rae Jepsen
9:51	Can’t you see by Fidlar
9:54	Talks about the song before. Stormsi singing in karaoke to unexpected songs
9:57	Body by Loud Luxury feat Brando
10:00	Thank u, Next by Ariana Grande, says goodbye and goes over everything he has previously said (Football and karaoke)

Jungle book essay example

Explain the importance of ownership in the production of films. Refer to the two versions of The Jungle Book to support your answer.

The importance of ownership in the production of films is to illustrate the distribution and exhibition of the film in order to Maximize profits and make the film a leading success. This is known as vertical ownership. For instance, the way in which the producers advertised the earlier Jungle Book in 1967 will differ from the remake in 2016. Distributing the film in 1967 would have taken longer.

As a successful conglomerate, Disney products were to not only to keep audiences entertained but to keep the Jungle Book franchise fresh and active although more importantly, a means by which one media product can promote another media product by the same company, a term called synergy `and one which will only improve with the creation of Disney’s new streaming service in 2019. As one theorist states ‘industries rely on repetition through use of stars, genres, franchises, repeatable narratives and so on to sell formats to audiences, then industries try to impose scarcity to keep demand high.’

 Overall, Disney have access to and almost complete control over a wide range of media outlets which work in different areas of the media, allowing them to gain a maximum level of reach. Some prime examples of this include their acquisition of Lucas film, which essentially gave them complete control over one of the largest film franchises in the world, which is Star Wars. Doing this also allows them to carry out horizontal integration, a lowing different areas of these companies to produce one small part of the whole production process, such as showing advertising during commercial breaks on the ESPN network, or by releasing a complete soundtrack on their record label.

Jungle books production in 1967, was produced with cell animation, by using sheets of plastic with the painted character and settings on them to then make movements and with the different locations of the cells. Whereas in 2016, the jungle book was created with CGI, animating real life images pulled from a blue screen. This therefore creates a real life animation for the viewers to experience.

When Disney release the jungle book in 1967 they, made sure to advertise in with their brand on it as people would see they Disney logo and would expect it to a good film worth watching, they were powerful enough to produce and release it themselves with a budget of $4 million it was a risk to the back then after their last film not being so successful, however this one was making about £175 million. There was other various way of making a success such as advertisement games, theme parks and accessories this would hype the film making sure it is being talked about therefore people would be a success.