This is America

This is America 

 Connotations and denotations: 
- The violence is deliberately used to shock the audience
- Black stereotypes of shooting and the fact that America still allow guns within their law regulations
- Lyrics 'black man' and 'go get your money' is used to show that black people should be more privileged than they are and are treated. There is a history of racism and how they were treated in the past. Some people of America still contain the same views.
- The video shows disruption being caused by the American actor 
- The smiles an exaggerated poses of the guy show that the problems aren't confronted or approached; due to fear or lack of acknowledgement. The issues are disregarded.
- Guns vs. black lives = suggest that black people's lives do not matter because they are often shot with no remorse shown
- Context is significant because 9 people were shot in a church - therefore the man shoots the black choir in the video to show a key moment in American history. 

Camera shots used:
- Tracking in&out shot
- Tracking side-to-side shot
- Medium boy shot
- Long shot
- Close up shot

Backgrounds: 
- Garage
- Choir/Church

Costume: 
- Children's uniform
- Main character wears trousers and shoes

Music videos:
- Videos are used to promote artists - their music and for the fan base
- Shows development of artist
- Artists given the most screen time
- Performance = presence/story line