- Gauntlett's theory applies to a sense of identity that a newspaper can offer its reader. E.g. The Guardian and hard-headed patriotic liberal. Daily Express show lots of celebrity gossip.
- Diverse and contradicted media messages
- Both images show an empty podium at a press conference. It is significant because Boris Johnson was meant to be answering questions.
- Daily express is Pro Boris Johnson and the Guardian is against Boris Johnson
- The use of space in the image used against no space is due to the large text. The defensive text illustrates "tiny haven", "stage-managed", "anti-brexit", "no wonder" is childish language.
- Gauntlett says that people use media to build self identities.
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