Dirt sheet 3

ASSESSMENT Q3 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:                                      Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment: -          I included multiple facts and figures in the write up of my answer, including the contrast between the daily mail and the guardian’s circulation (1 million: 100,000). I included the pricing of a DM newspaper copy (70p). -          I also discussed the use of social media and how it has changed the newspaper industry, creating a decline in sales. People would rather use social media, as it is faster, easy access, provides free info, most people use it. (there are lots of advantages).  What are the areas you need to improve? -          I should have included the use of a website for newspaper readers, whilst I only included social media – being a method to access the news. -          I could have illustrated the rise in paper copy prices for the Guardian. Rising to £2.20 only recently this year -          Examples of the different types of devices that can be used to access the news on social media or online (laptops, phones, tablets) -          Some websites have pay walls before you access the content you have to pay. Once you have, you are able to read their articles. What will you do to improve in your next assessment? Any particular areas or study skills? -          I will include more facts comparing the two newspapers -          State whether the newspaper is a donation based company or whether you can subscribe to the newspapers -          Consider ‘what type of advertising is on the Guardian website?’ – social media, Pinterest, snapchat, Facebook and twitter

Q 3

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·        Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

Points that could have been made

Notes

The Guardian raised its price to £2.20

What kind of advertising on the Guardian website?

Social media DM flipbook, Pinterest, snapchat, twitter, Instagram, fb

Guardian subscribe or donate

DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales