Showing posts with label Construction. Show all posts
Showing posts with label Construction. Show all posts

Tuesday, February 26, 2019

Radio Evaluation


Evaluation Questions

What was the task you were assigned?
For the practical task we were given, each group had to record an audition tape for Radio 1 Breakfast show - using the BBC Radio 1's format of the show and how the presenters speak. We had to ensure that we were entertaining, informative and educating the audience and the listeners that tune into the show. Things to consider were the following: timings, chats, famous people interviews, music, jingles and the Radio 1 standards that they present in their timed slots throughout the day. As well as then news in 30 seconds and weather. We had to think about how social media is used and try and incorporate the audiences' views on things - by reading out texts or tweets from twitter that people had written to Radio 1.

Who was in your group and what was everyone's role in the task?
In my group there was Zoe, Rob and Sofia. Zoe's role was to edit the recordings, adding selected music tracks - that as a group we decided on. Which songs were relevant at the moment, a song that may be relevant or mentioned on social media a lot or a British one so that the newest songs become more popular and the artists can develop their music if people listen to their songs. Rob was the main presenter who's aim was to be fun and confident (and likable to the audience). He talks about the upcoming events, refers to Valentine's Day (because its relevant), radio show's contact number, competitions, date/time etc. I researched, for reference, the way in which they talk and describe the weather. I was recorded saying the weather during the news section, as well as writing the script. Sofia researched the main stories in the news. She shortened them and recorded herself telling the audience important things that had happened within the last few days.

What fresh ideas did you bring to the programme?
We thought that because it was Valentine's Day around the time that we were given the task, that it would be a good idea to do a radio show on that... Therefore, we tied in the competition and created prizes that meant a lucky couple could go away for a weekend to Paris - known as the 'city of love'. On the other hand, one idea we carried through to the recording was to ask the audience to contact BBC Radio 1 and get people to text in their worst date experiences. This bought in a fun factor and could potentially cheer people up on Valentine's Day if they think that their's wasn't good. We tried to use as many of the group as we could so that the audience listened to different voices - so they weren't listening to the same person the whole time. As well as a variety of tracks...

Who did you interview?
During our radio recording we decided to use people from the public and read out messages and social media posts, as opposed to interviewing famous people. This is due to the fact that it becomes more realistic and interesting if you use normal people. Sometimes there can be mixed opinions on a famous person - as the same with everything. However, we didn't want the listeners to switch off or stop listening, causing numbers to fall.

What tracks did you use and why?
The tracks that we included were the following:
Track 1 - Diamonds by Deno Driz - because it was released in 2018 and is Hip Hop/Rap. Shows variety in genre
Track 2 - Merged by 6ix9ine - the artist was put in prison, however his songs are widely popular with the younger audiences
Track 3 - Going Bad by Drake - Drake is a world wide famous artist and on the UK Hits for weeks at a time. His songs are listened to frequently so the audience would like listening to tracks from his album. It is relevant to the time and what is popular.

What was the running order?
At the beginning of the Radio show, we started off with the news and the current stories. We then followed on with the weather for the day and what it was likely to look like over the weekend. Lastly, the presenter recorded the parts that discussed the upcoming talks, features, competition, social media etc.

Who is your target audience?
The target audience we were aiming the show at were the younger listeners - ranging from around 13-25. This is because these artists are likely to appeal to them. In contrast to older listeners that would rather listen to more classical and jazz music.

How did you relate to/attract your audience?
We used a fun, young presenter to engage the audience to listen to the radio. Then we wanted a lively character to take over as opposed to someone in the older generation who wouldn't be able to capture people's attention. Alongside the choice of the presenter,  included in the recording were tweets read aloud from people of the public. This made it more real life, enabled the presenters a chance to connect to people of the audience - make connections with normal everyday listeners.

How does your product fit in with the BBC/PSB remit?
We used a jingle and the intro to BBC Radio 1 so that the listeners know what channel they are listening to and what sort of themes they will be hearing - upbeat, happy, chatty recordings. On the other hand, we had to ensure that the 3 minute recording was guaranteed to educate, inform and entertain the targeted audience. These are all factors that people would recognize the show as when they listened.

What do you think you could have improved in terms of content?
- In terms of improvement, our group could have involved a celebrity artist or a famous person ringing into the show.
- We could have also used more people within the recording to make it more interesting - for instance, examples of different people listening to the show.
- Change the tone of voice so it sounds more entertaining and easier to listen to.

What was your initial feedback? What did others say about your production?
We had  positive feedback after viewing our Radio 1 recording. However, parts that were missing was due to technological fault. As a result, we will ensure we spend more time on the final copy - finalizing editing and production of the video - to create a realistic and engaging product.

Identify what went well and with hindsight what would you do differently?
- We included the news, weather, relevant dates and references of a competition coming up. Such as Valentine's day, competition prizes
- Variety of topics were discussed. Soft and harder news, stories in the social media as well as references to follow them on social websites.
- I would have included more in the weather section, describing further what the weather would be like across different areas of Britain.


Thursday, December 13, 2018

Evaluation - Newspaper


Evaluation


This is the newspaper article that I used as my main influence to create my own Daily Mail front cover. We were assigned a task to replicate a Daily Mail cover, including selected stories, advertisement and a gender stereotype/targeted skyline at the top. The paper above demonstrates the layout of text and images that I was able to look at whilst making my own; whilst ensuring the font matched up and the text was the same size, and the language used would be difficult to identify which cover was the real one and which was mine. 



What programmes did you use to complete the task?
Firstly, I used Photoshop to edit the Christmas holly onto a dark blue text box, similarly to the one on the official Daily Mail newspaper. This meant changing the shape, size and position of the image against the advert section - including text in a while bold font to stand out. Despite the advertisement being small, the colour of it is significant so that it still grabs the attention of the reader. On the other hand, I used Publisher to put together the article in the same way the other one is presented. Publisher allowed me to set the page as an A3 size and compose the piece, editing along the way.

What tools did you use to create the task?
On Photoshop the following tools and skills were used:
- Cropping of images and text boxes to fit the content
- Brightening of images to make more engaging
- Move tool
- Inserting text to make the advert
- Sampling colour onto the text box

Other than Photoshop I used:
- Safari to search for appropriate images, such as Christmas lounge-wear, Ant and Dec from I'm A Celebrity, Daily Mail logo, holly berries and a print screen of the Daily Mail title (created online)
- Safari to identify the fonts used on a Daily Mail front cover  
- A colour gradient text box, fading from black to burgundy, used for the skyline

What are the biggest obstacles to completing your task?
When creating my newspaper I faced some obstacles that had I had to overcome in order to make the front cover convincing and accurate, like the official one. The following things demonstrated difficulty:
- Finding the correct font for the Headline and Master head
- The sizing of text contrasting the images
- Using appropriate images to use on a newspaper front cover
- Writing the correct terminology in the form Daily Mail would
- Keeping the colour scheme the same as the official copy

Describe your production and why you chose the various text headings and images?
To show an accurate representation of a newspaper, I needed to use a dramatic heading to entice the reader. I wrote "ENERGY DRINKS ARE DECREASING YOUR CHILD'S IQ". Using a bold statement such as this would interest any parent who has children (especially young children and teenagers). I used the Christmas pyjamas because they are stylish and would be worn be a varied audience, therefore the image will appeal to the readers. 

What was your initial feedback? What did others say about your production?
Initially the feedback that I received was to change the headline font and to ensure there was limited space in between content and images on the cover. It had to represent features of a real Daily Mail newspaper, and the first response was to work on a few things in order to do that. Improvements to the paper were to change the images in the skyline because it wasn't relevant to the promotion. The newspaper was in the time period leading up to Christmas and I had inserted a bikini image in the summer. People wouldn't be thinking about summer and dieting at Christmas time. So I changed the title to fit the time period. 

Identify what went well and with hindsight what would you do differently?
What went well was the accuracy of the newspaper - meaning the font of the headline, the short line spacing between the text, the skyline colour and title and advertisement. Changes I would make to the front cover would be the colour of the advertisement box from a dark purple to a lighter one, similarly to the front cover I used as influence. I would have made the masterhead less fuzzy by finding a way not to stretch the text. 


Friday, October 19, 2018

Teen Trust Advert


Teen Trust Advert

What is an advert?
An advert is an announcement online, in a newspaper, TV, a poster about something such as a product, event or job. We use advertisement in order to address audiences on different topics.

Three similar examples of charity adverts;
- Child-line
- John Lewis Christmas advert (for age)
- Save the Children



Child-line
Audience - Child-line is a well-known advert used to target the younger generation, in order to give them confidence to speak out about mental illnesses or abuse aimed at them or people they know. The organization is a non-profit company whose main purpose is the development of society and ensuring people feel safe and protected - as their own rights. 'Child', being the key word, clearly shows that it is targeted at the younger generation.

Language - The advert uses persuasive language to present the genre and what is being talked about. The bullying and affects of abuse are being shown through the tone of voice, setting the tone for the audience to watch. There are topics used in the advert that would be controversial such as the stereotypes of backgrounds, gender, looks, race or religion. The main purpose is to address discrimination and how people can be separated for the wrong reasons.

Representation - Teenage school pupils are being used to present the feelings of children who need help. By doing this, it shows the audience that there are people out there in society who are similar to those watching the advert; and that by reaching out to 'Child-line', you can receive voluntary help from people with their best interests to help you.



John Lewis - "The man on the moon"
Audience - John Lewis want to engage the audiences' senses and emotions, placing themselves in the spirit of Christmas, as the season is starting. It is for a wide selected audience and wants to engage people in feeling sorry for the old man who's on the moon on his own. This will make the audience feel sorry for him and therefore go to John Lewis.
Language - "half the world away" is speaking literally when it is showing the man being on the moon and the young girl being on earth at home, looking through her bedroom window through a telescope. The balloons, presents and Christmas tree that is used as props in the advert shows that John Lewis provides a variety and these objects all symbolize Christmas and love - the aim being that love is everywhere. It is very contagious and encouraging. The soft music is easy to listen to, fits with the theme. the camera shots vary; extra long shot to show the lonely man on the moon (isolated from society), extreme close up of the girls face when she is happy she has cared for the man. You can see the eyes as a close up. the girl is happy and the man is crying from joy.

Representation - Presented in the advert is an old man and a young girl. Old people have connotations of being sweet and innocent. Sometimes people do community or volunteer work to help old people, so the fact that the old man is sat on his own and doesn't his wife, shows an empathizing screen. the young girl is reaching out to the old man which draws on the viewer's heart strings. The overall message is to say that everyone is loved and that we should show people the love with have for each other.



Save the Children - One Child
Audience - Save the Children use their charity to inspire people with the positive work done, whilst also connecting the audience to the stories of children left behind. They wanted to reach those people who were prepared to help them give aid to the most vulnerable children. The rhetorical questions are used to get the audiences' attention - they want people to see the pain that the children are put through and to question what they can do to help.

Language - persuasive language and graphic images are displayed to show the pain the children are facing. Included in the advert are skinny African babies crying and in pain which isn't nice to see as a viewer, but the thought of not helping makes the viewer feel bad. There is slow soft music and close up images suggest the intensity.

Representation - the African children are being represented in their homes or with parents with limited food and shelter. They are helpless and are not shown to be as fortunate as people in England.

Abused, Juniors, League, Entrustment




Abused, juniours, league and entrustment stands for the children and teens that are abused
mentally and physically as a result of bullying at school. The charity is a trusted volunteered company that supports and addresses the problems people are facing. Providing confidence to those that feel they don't have a voice to speak out against the bullies; contact details and services are offered in the duration of the advert.

This is the teen trust logo.


AJEL - The reason behind using these letters as the title is that AJEL are the beginning letters of the members of the group... Anjelica, Jonah, Ella and Louis.

Job roles:
Anjelica - actor
Jonah - editor and camera work
Louis - actor and camera work
Ella - blogger

Storyboard/Plan:

> Soft music in the background throughout the advert alongside text talking about the charity 'teen trust'

Scenes (Chronological):

1 - Empty drama studio (dark)
2 - Empty classroom (dark)
3 - Empty playground (dark)
4 - Louis walking through link corridor. Shows writing on arms.
5 - Louis sitting on ground outside against wall.
6 - Shot of Louis walking into class slow motion. Group of 3 people staring in background.

> Louis walks through the corridor with 'loser' and 'ugly' written up his arms

> Anjelica shouts at Louis calling him names and walking away

> Anjelica and Louis 'loser' clip. They are standing next to each saying the word at the same time

> Louis is sitting in the dark, with a shadow behind his head and someone is holding his hand. Text overlapping this clip says 'there are other people like him too...'

> Fat written on Anjelica's neck and Louis can see he isn't the only one

> Wipes 'UGLY' off of arm, but it has stained. Written over the clip 'words stain'

> 'I'm Sorry' clip in slow motion - a tissue being dropped in the bin... written over the clip 'we need to acknowledge people around us. It doesn't hurt to be kind

Saturday, September 22, 2018

Video Edit

Video Edit


When practicing our editing skills, we used 'Adobe Premiere Editing' to overlap sound onto film (whilst using image effects and transitions in the process). I started to play around with different ideas. As a result, I managed to use the breaks in the film - where the screen goes black - to use different colours to enhance the video; making it more interesting. I purposely chose music that would go with the movement of the dancing animals footage. Dancing animals gave the connotations of something happy and upbeat. Therefore, the music I chose went to match.

Complementary to this, the effects/sound that I used in my first edit were the following:
- Mirroring the middle of the film enabled the viewer to see a zoomed in/focused view of the bears face.
- Black and white effect made the film more engaging for the viewer
- Colour toned the video to strengthen the vibrancy of the video.
- Blurred out effect also showed that although the clipped part of the film was distorted, it enhances the rest.

Premiere Editing




After using Premiere editing to create my video I uploaded it onto my youtube channel in order to make it public. I embedded the link from the youtube share button in order to add it to the blog.  








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