Newspaper Terminology

Media Newspaper Analysis

Stuart Hall Representation

Stuart Hall - Representation

Opposition, negotiated and preferred readings

Opposition - When an audience reads a text in the opposite way that the media intended it to.

Negotiated Reading - When an audience is allowed to bring their son experiences alongside the media’s intention (when it is left more for you to decide what you think) different audiences will mean different readings. 

Preferred Reading - When an audience reads a text in the way that the media intended it to.

Stereotypes are mostly negatively portrayed by the media.

Hegemonic power - Dominant groups in society controlling those with less power 

Vocabulary

Vocabulary

Liar acronym: Language, Industry, Audience, Representation

Intertextuality: The relationship between texts, including famous paintings, biblical references, music artists that reflect and affect the audience's interpretation of the form of mediaGenre: Type or category of something

Hybrid: Combination of two genres for e.g. romantic-comedy, action-adventure

Semiotics: The study of signs. Also of anything which stands for 'something else' 

Denotation: What we see when we look at an image (what it is)

Connotation: What we understand from this image (what other meanings it has) 

Distinct acronym: Describe In detail, Settings, Themes, Icons, Narrative, Characters, Textual analysis
Fam acronym: Frame, Camera angles, Movement
Mise en Scene: Put on the scene
Aspirers: Seek status, materialistic, orientated to image and appearance
Succeeders: Seek control, strong goals, confidence, work ethic, organisation 
Resigned: Seek survival, rigid, interested in past and tradition
Explorers: Seeks discovery, energy and individualism